uugot.it represents a valid support to this great social challenge not only to help them learn the language of their host country, but also to integrate them into society, at the same time offering all immigrants – of different kinds, from refugees to workers or students – a simple, cheap and interactive way to learn better the language of the host country, by simply watching TV through a smart and intuitive app.
Why TV? A study by Kaplan International shows that 82% of people learn English by watching television and therefore use TV as a source for language learning. Multimediality allows the intersection of verbal and non-verbal codes, offering the spectator a multi-sensorial (and multimodal) experience that facilitates the understanding of the message. Furthermore TV, as a means for language learning, leads to a very motivational learning environment: the viewers learn in a surrounding environment which motivates them to improve foreign language skills while doing something they love: watching TV. This motivational factor is even more important as the app is especially addressed to adult migrants: in their case, motivation is often much stronger compared to that of foreign language students, because adults start learning L2 for reasons related to their working and social life, namely self-accomplishment, self-esteem, improvement of professional competences, and so on. Nevertheless, it is hard for them to go “back to school” and attend language courses where they would be under the authority of a teacher, and self-learning through books or the web can often be difficult, dispersive and time-consuming.
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